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Learn About Negative SEO For Better Understanding
These black hat techniques, at the best are an annoyance and worst can cause people their own lively hood. So why write about them at all, I suppose I am like Amsterdam on this, that is if you raise enough awareness about it you can identify it and help to correct it fairly quickly.
What do I mean by Negative SEO?
This is not such a straight forward question at least for my thoughts. I don't consider DDOS attacks to be negative seo, but to me its an unlawful practise. Manipulating competitors rankings, I would consider that negative seo (yet illegal...ish) When we discuss malware injection etc. I am on the fence and think its better to know this exists then to be oblivious to it.
When is Negative SEO most effective?
Negative SEO is best suited on brand new sites (less than 1.5 years old), usually after a year the web sites with a decent link profile are a little more resistant to negative seo attacks.
Negative SEO is also particularly effective on sites with data feeds. This is especially true in recent months, sites which allow their own data feeds to be indexed are in particular at risk, as are sites with sizable duplicate content (my guess is going to be anything more than 20% dupe content and a negative SEO attack can bring you down)
I believe my above statement has got a common factor, trust. New sites are not weighted as heavily as old one everyone knows that, it is also common knowledge about Google not being a fan of duplicate content (which I also think has several levels). If a site already has got those signals, then its easier to exploit them.
Negative SEO in Action
Characteristic Negative SEO in action
If I have a whole new site or buy a new domain 60% of the time I will buy it and put up three pages of content with correct site architecture and then let it stay there and mature for over 1.5 years (in case its a.com I will always buy more than three years of registration), definitely during that time I will do little or no seo, and have it slowly getting links say about a 100 a month.
If its a site that I have high hopes for then I will make sure I have trusted links directed at them to ensure they will have subsequent authority in 1.5 years time to sit down and work on them. On the flip side what If I see a new competitor moving into this market?
The action taken will depend entirely on a number of factors such as:-
Exactly how serious am I about that sector?
What kind of resources does the new site have? (this can be a bit tricky but worthwhile spending time and money to find out)
What stage of the build process are my sites at?
Are my sites sufficiently guarded? (do they have enough trust, to withstand a negative attack?)
What kind of resources can I dedicate to protecting either defensively of offensively my assets?
An Effective Attack
Any effective negative SEO attack will result in a competitor site loosing rankings, a good SEO attack will never be aimed at the home page. A specific landing page which is well connected to the rest of the site is usually enough. If resources demand it then multiple pages can be targeted simultaneously. Depending on the goal at hand few 301 redirects can also be implemented.
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